Understanding Emerson.build’s Accounts & Passwords

One aspect of Emerson.build that users may find a bit complicated at first is understanding the different accounts (and associated passwords) that you can manage as part of your participation in the project. This article outlines the types of accounts that you are likely to have, what they are for, and how you go about resetting passwords on each of them.

Your cPanel Account

When you first sign-up for your domain and hosting, a cPanel account will be generated that provides you with access to your slice of the Emerson.build web server. Your cPanel account is automatically associated with your Emerson account. Therefore, your Emerson account credentials will grant you access to your cPanel account.

Your Application Administrator Accounts

Every time you install a new application in cPanel, an Administrator Account for that application will be created so that you can login and manage its content and settings. Usually, you will be given the opportunity to choose the username and password for that account. These accounts are separate from your Emerson account; you should not use the same password. We recommend choosing something that you are likely to remember but that is strong and secure.

Upon installation, you may receive an email confirming the user-id/password combination you chose as well as how to access the login page for that application. You may wish to make sure you don’t delete this message.

For applications that you install via the Installatron, you can also review and manage your administrator account login credentials at any time using your cPanel account. Simply click “My Apps” under “Applications” in your cPanel to access the list. Depending on the application, you may also be able to login as the application administrator without manually entering the username and password.

For example, if you use the install WordPress through the Installatron, your “My Apps” list will look like this:

"My Applications" in the Installatron link for access to the WordPress dashboard without logging in.

The “/word/wp-admin/” link under your blog’s title will take you straight into the administrator dashboard for this application without you having to enter your username and password. From there, you can add content, change your theme, approve comments, etc. However, you may still need to enter the administrator password in order to install a new theme or plugin.

Resetting your Administrator Account Password

Depending on the application you’re working with, managing and resetting the password for this account will vary. If you’ve used Installatron (in cPanel) to install the application, however, you can always review and change the account credentials using the following steps:

  • Login to cPanel through https://emerson.build/dashboard.
  • Click My Apps under Applications.
  • Click the Edit button next to the desired application’s name (this looks like a blue wrench).
  • Scroll down to find the Administrator Username and Password fields. Note: you may not be able to see the current Administrator password on this screen, but you should be able to set a new one.

If these steps don’t work or the application wasn’t installed via the Installatron, most applications should have some kind of password reset link on the login page.

Other Types of Accounts

In addition to the three account types outlined above, there are a few other kinds of accounts you may have as part of Emerson.build:

  • FTP/SFTP: You receive credentials for this in the welcome email when you first sign up for Emerson.build. You can also set up additional FTP accounts using the cPanel.
  • Application User Accounts: In addition to the Administrator Account that you set up when installing an application, most applications will also let you set up additional user accounts. You can use this option to allow others to collaborate with you in the application. For example, you can add other editors to a WordPress blog.

Privacy and Emerson.build

What you put up in your Emerson.build space rests entirely with you. You may set up Directory Privacy to password protect downloads, files, or pages that you only want specific people to access.

When it comes to selecting a domain name, you can choose not to pick a domain that reveals your name. You can use a pseudonym on your actual site. However, when you sign up through the default process, your name does get published as part of the public record about your domain name. Anyone can find it by looking up details about the ownership of that domain name through a public “Whois” request. This is NOT an issue if you’re already planning on using your name openly on your site (in your domain name or elsewhere).

This option is aimed, specifically, at those who, for whatever reason, feel they want to take every precaution to hide their identity on their site.

 

What Can You Do with Your Emerson.build Account?

Your ability to do things on Emerson.build is dictated to a large degree only by the limits of your imagination. That said, there are some technical requirements and limitations that you should be aware of and might want to review.

To spark your imagination, here are some ideas that might help you get started:

Install a Web Application in Your Space

Emerson.build makes it very simple to install certain Web applications in your Web space. Web applications are just special software that run on a Web server. Usually they allow you to build and manage a website. The kind of site you can build depends upon the type of application you install. Here are some examples of applications that you can easily install within the Emerson.build web hosting interface:

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WordPress: WordPress is a blogging application. While it allows you to quickly and easily set up a blog, it also comes with a set of features that really make it possible to set up any kind of basic Web site without much difficulty. We have resources available that are focused on installing and using WordPress.

 

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Omeka: Omeka is an open-source web application that can be used to create and display online digital collections. We have information available to help you install and use Omeka.

 

These are just a FEW of the open-source applications that are available to you in your Emerson.build web space; you can find a list of all of the applications you can install automatically here.

Organize Your Site with Subdomains and Folders

Through this project, you’ve received a domain name that you can actually subdivide and organize any way you like. There are two main approaches to organizing your domain space and the applications you install: creating subdomains or creating subdirectories (which can also be called simply folders). Each approach allows you to point viewers to the pages and applications you’ve set up, but the links your viewers will access look different depending on which approach you’re using.

Here’s an example of one way you might choose to organize your site (using the subdomain vs. the subdirectory approach):

 To Install… Subdomain Approach Subdirectory Approach
… WordPress as your “main site” yourdomain.com (“root”) yourdomain.com (“root”)
… a second WordPress instance for a course you’re taking course1.yourdomain.com yourdomain.com/course1
… Koken for a public photo gallery of your photos photos.yourdomain.com yourdomain.com/photos
… MediaWiki for a club you belong to that wants to collaboratively edit its bylaws docs.yourdomain.com yourdomain.com/docs
… OwnCloud so you can access your files on your laptop and at work files.yourdomain.com yourdomain.com/files

This is just one way to organize your site and then use different sections to do different things. There is no “one size fits all” solution to this challenge, and what you do should be driven by what makes sense to you. To start, you may just want to install one thing at the “root” of your domain, and then let the rest evolve as you get to know more about what’s possible.

To learn more about subdomains, subdirectories, and organizing your site, please visit the “What is a Subdomain?” section of this documentation.

Map Your Domain (or a Subdomain)

If you already have a digital presence that you’d like to pull into your emerson.build space, domain mapping is an option you may wish to explore. This allows you to assign your domain (or a subdomain) to another service. Some services that work with domain mapping are:

When you map a domain, users who visit your URL will automatically see your space on one of these services. It’s a great way to incorporate your activity elsewhere into your domain, and it might be a good first-step if you’ve already established a presence somewhere else and just want to point your new domain to that space.

What Exactly is a Web Application?

In the most general terms, a Web application is a piece of software that runs on a Web server. A Web server is a just a specialized computer designed to host Web pages.

Most Web applications are comprised of two components: files and a database. When you install a Web application, you will need to make sure all of the files are copied over into the appropriate location AND that a database (and database user) has been set up to connect to those files. Often, you will have to do some configuration to make sure the application knows how to access the database.

The system we use for Emerson.build uses a special script installer called Installatron (in cPanel) that allows you to automatically install dozens of open source applications. When you use Installatron, you don’t need to worry about moving files, creating databases, or doing the initial configuration. It’s all taken care of for you. You can find out more about Installatron here.

In order to run on the Emerson.build server, Web applications must be able to run on a LAMP server, which is the particular kind of Web server that we use. Occasionally, a Web application may require additional components or modules that need to be installed on the server.

Static and Dynamic Websites

Static Websites

In the early days of the Web, almost all Web sites were what is known as 'static sites.' Content (text, images, video, audio, etc), was placed or embedded in a file in which HTML tags were used to format it.

The content and the tags lived side-by-side. To edit the page, you’d open up the file (on your own computer) in a program capable of editing HTML files and make changes to either the content or the presentation. Every page had to be edited individually, even if the edits you were making were for common elements that appeared on many pages (like menu bars).

From a technical perspective, accessing a static Web site is fairly straightforward. When your computer is connected to the Internet, you can use a Web browser to access files on a Web server (as long as you know the address). The Web server delivers the contents of those files to your browser, and your browser displays them.

Dynamic Websites

Over time, as the Web became more sophisticated, new systems emerged for creating and managing Web sites. These moved beyond the model of having content and HTML tags live in a simple HTML page which your browser accessed and displayed. Instead, these systems were Web applications – software that literally runs on the Web server and makes it possible to manage a Web site, often with very sophisticated features. One feature of these applications is that they separate content and presentation by storing most content (your text, images, etc) and data about the site (the title, options, etc). in a database.

On the Web server, the Web application installs files that are written in some kind of programming language. The server reads this code and obeys any requests in it to access data in the database (which lives on a separate server) and displays it according to the instructions in the code.

Essentially, the data for the site (living in a series of tables in a database on the database server) is entirely separate from the actual presentation of the site (living in the code of the programmed files on the Web server). Special software on both the Web server and the Database server enable the two to speak to each other and work together.

One of the benefits of using a Web application is that you usually don’t need to touch (or even look at!) the code in order to make changes to your content. In addition, editing the site usually involves accessing some kind of control panel through your Web browser and filling out a form, instead of having to download and access files in software on your own computer.

Dynamic vs Static Content

Sometimes when we talk about the difference between dynamic and static content we get bogged down in the idea of whether or not the content is “fresh” (dynamic, regularly updated) or “old” (static, never updated). How frequently you update your content has nothing to do with what kind of system you are using to manage your site. You can manage a static Web site (as described above) and update the content every day. You can also have a dynamic Web site (running something like WordPress) and never change the content after you create it.

Generally speaking, it IS easier to regularly update content on a dynamic Web site because the Web application just makes it easier. Sometimes, even when you just want a very basic page or placeholder, it’s easier to install a Web application (and only put up a single page) then to manually create an HTML page and upload it.

A Side Note about Separating Content from Presentation: Style Sheets

Another aspect of separating content from presentation involves the use of 'Cascading Style Sheets' (CSS). These are special files that live on your Web server and are linked to your Web pages. They contain information (written in a special markup language) about how to make elements on your site look. They allow you, for example, to define in a single location what all Level 1 Headings look like on your site. They are an important aspect of understanding how to separate content from presentation, but they’re not really an aspect of the difference between static and dynamic sites. Both static and dynamic sites can use style sheets.

LAMP Environments

When you sign up for emerson.build, you get space on a Web host that is associated with the project. There are a few things you need to know about the Web host that will make it easier to understand what you can do with your new space.

The Web Server

The Web server is the main computer that is associated with the emerson.build hosting account. It’s literally a computer, but it’s a computer that has special software on it that allows it to be accessible via the Web. The files that run your applications, images or video you upload, or any other files you upload into your Web space are stored on this server.

(For comparison’s sake, your desktop or laptop computer, by default, doesn’t allow this; I can’t access files on your computer through a Web browser by default. You CAN actually install Web server software on your own computer, essentially making your files accessible over the Web.)

In order to run, a Web server has an operating system installed and some kind of Web server software. The emerson.build server runs the 'LINUX' operating system and an 'APACHE' Web server.

The Database Server

In addition to the Web server, there is also an associated database server. This is another computer, but it is configured with software that allows it to host databases. It is also connected to your Web server so that your applications (hosted on the Web server) can retrieve data (from databases hosted on the database server).

Databases come in LOTS of varieties. The kind of database you can use for a Web application depends on the kind of software that’s installed on the database server. The emerson.build server can run 'MYSQL' databases.

The Programming Language

When you install open-source software on your Web account, it’s going to be written in some programming language. Your Web server has software installed on it that allows it to understand different languages. If you install software that’s written in a language that your Web server doesn’t read, it won’t work.

The emerson.build server has software installed on it that allows it to understand 'PHP''PERL', and 'PYTHON'.

Add it Together: LAMP

If you take a look at all the descriptions above, you can determine that we are running what is known as a LAMP server for create.ou.edu:

  • Linux (operating system)
  • Apache (Web server)
  • MySQL (database server)
  • PHP/PERL/PYTHON (programming language)

Applications that are written for LAMP environments will, presumably, run on the server. HOWEVER, some applications do require additional extensions or libraries that aren’t included, by default, in a LAMP environment. The applications you can install via Installatron (in cPanel) should work just fine.

What makes LAMP environments special is that all of the component parts are open-source. Linux, Apache, MySQL, PHP, PERL, and PYTHON are all open-source programs or systems. Anyone can download them (for free) and install them. Anyone can also modify them and redistribute them. As a result, there are lots of online resources for using these systems that have been built by their communities of users. But, also as a result, since you’re not paying for these systems, you can’t just call up a company and ask them to fix a problem.

What are the technical requirements/limitations of Emerson.build?

Emerson.build uses a kind of Web server knowns as a LAMP server. “LAMP” is an acronym for the technology stack that is installed on the server:

  • Linux: This is the open-source operating system that is used on the server.
  • Apache: This is the Web server software that the server uses.
  • MySQL: This is the database software that the server uses.
  • Php/Perl/Python: These are the three programming languages that the server can interpret.

Generally, if you are using applications available to install by default through the Emerson.build server, you shouldn’t need to worry about these technical details. All of the software that is available for installation (in cPanel) meets the technical requirements.

If you’re interested in finding/installing another application (that isn’t available through our automatic installer tool), then you’ll have to be sure that the server can support it. To start with, you’ll want to be sure that the Web application can run on a LAMP server. Check the technical requirements for the application to determine this. You’ll also need to do some research about whether there are any additional services or modules required on the server. Some software may require components that aren’t included in the default installation of the LAMP stack. In that case, contact us with details about what you need, and we’ll see what we can do.

Social Media

As you begin to build out your digital presence you’ll probably start to think about social media in some form. In fact it’s likely that you already have at least one, if not more, social media accounts (Facebook being the most popular to date). Everyone uses social media in different ways, and although it’s often interesting to see people break the boundaries of the “social norms” of a specific online community, this article will focus more on the accepted use cases for specific social networks and how they can help you build your digital presence. This is by no means a comprehensive “How To” of Twitter or Facebook, but a good starting guide to think about where you best fit in to these online communities.

Facebook

The majority of folks that will read this likely have a Facebook account. With over 1 billion active users it’s by far one of the more popular social networks. Many treat Facebook as a semi-personal space, one reserved for family and friends to share photos and highlights of what’s happening in their lives. Facebook also supports “Groups” for sharing amongst a smaller set of individuals regularly, and “Pages” which are less personal and more public-facing profiles meant for organizations and businesses. There are plenty of applications that make it easy to publish a link to the work you do on your blog and your participation in other networks back into your Facebook profile. In general it’s a good practice and can often lead to interesting conversations with different groups of folks. This practice of publishing elsewhere and then feeding into Facebook is desired over the alternative, using Facebook for all content and then pushing it out to other communities. The main reason for this is that privacy concerns over how different people can view content on Facebook have changed often enough to leave users concerned. There’s also never any certainty of sustainability with any of these social networks (remember MySpace or Friendster?) no matter how popular, so publishing in your own space and then pushing out to others makes a lot of sense. The key takeaway is that Facebook is a great personal network and can also be the starting point for some of these larger professional discussions should you decide to use it that way.

Twitter

While no longer the new kid on the block, Twitter has only relatively recently started to gain momentum. It doesn’t have nearly the same user base as Facebook (though there are about 500 million accounts to date) and the way people use it is very different. Twitter has focused on the short status message from the start, before Facebook even integrated the idea into their platform. Users are limited to 140 characters. It’s a conversational platform for interacting with people. It’s used heavily at conferences and many choose this as a social network for really networking with peers and others in their community as well as people they might not ever meet in real life. You can follow as many people as you want and it’s a great way of having a stream of information about “what’s happening” with people and groups you’re interested in. One powerful development of Twitter is that celebrities have begun to embrace it as a way to speak directly to their fans without having the message interpreted through other media and journalism with a slant. The ability to search various topics or hashtags (keywords) and see a running stream of what people are saying about that topic is also a very powerful way of gauging reaction to ideas and events. It’s a great idea to experiment with a Twitter account by signing up, adding a profile picture and information about yourself, following a group of people, and interacting with it daily. While the gratification may not be immediate, it’s one of those social networks where the more you put into it the more you will get out of it.

LinkedIn

LinkedIn is the professional resumé of social networks. It mixes the ability to keep an updated resume of where you work and what your accomplishments are with a social aspect of having people recommend you and comment on your work. Most users find LinkedIn helpful not as a day-to-day network they use, but rather when they’re searching for a new job and want to find people they know that might have connections. The old saying “It’s who you know” when finding a job or making a connection is particularly relevant here where those connections can be exposed to you (You know this person who works for the company of one of Bill Gate’s sons, and the VP went to high school with you).

Summary

As mentioned in the opening paragraph, talking about social media is an ever-changing and moving target and this article can never be truly comprehensive. The goal of emerson.build is to have you thinking more critically about where you put your content, not that you don’t participate in these networks which still have a lot of value, but rather that you own the work you create. Facebook, Twitter, LinkedIn, and others all have different audiences and the more places you push your content to, the more opportunities for discussion and feedback you’ll receive. The ability to network with an increased amount of people that isn’t reliant on face-to-face meetings is a powerful change in how we interact on the web and the value of it. As you begin to explore social media the best recommendation would be to choose a space you want to explore and really dive in. Follow as many people as possible, talk to them, respond to their work, and you’re more likely to get responses in return that start to build that sense of community for you.