Choosing your domain name

Choosing your domain name is the first step in getting started with staking your claim on the web. Your domain name is really just a unique Web address that can be used to build out your own digital presence. When you sign up for Emerson.build, your domain name will, by default, be a subdomain of the form “YOURNAME.emerson.build”. Not all of the considerations below will apply while choosing this first subdomain name. If you later choose to purchase your own custom domain name, all of the following are good to keep in mind.

Your Domain Name Must Be Available: Domain names must be unique, which means in order for you to claim your own, you need to be sure that it is currently available (and not being used by any one else or any company or organization). There are lots of tools to check on domain availability, and when you sign up on emerson.build, we’ll actually check the availability of your choice for you. If you’d like to spend some time thinking about your choice and checking availability before you actually sign-up, we recommend using whois.net.

You Must Choose a “Top Level Domain” or TLD: The TLD is the suffix (or ending part) of your domain name. Some common ones you’ve likely seen before are: .com, .net, .org., and .edu. On emerson.build, you won’t have an opportunity to change this when you first sign up. For custom domain names, you may choose which one you want to use. Note that the availability of your desired domain name may depend upon the TLD you choose. Historically, .com domains were meant for businesses and commercial entities. On the other hand, .org domains were usually used by non-profit organizations. The .net domain was meant to be used by internet service providers. All of that said, the “historic” uses of these TLDs mean very little anymore. You may find that .com domains are easier for people to remember, or you may like the “non-commercial” message of using a .org. The bottom line is that your choice of a TLD is entirely personal.

Choose a Domain You Can Live With: You should choose a domain name that you feel you can live with for quite some time. You should pick something that you won’t find embarrassing in the future. A good rule of thumb is to pick a domain that you would be comfortable putting on a future job application.

You May Wish to Include Your Name in Your Domain: There is no requirement that your domain reflect your specific identity in the form of your first and last name. However, choosing a domain name that includes your name may make it easier for you to achieve higher rankings in search engines when someone queries your real name.

Pick a Domain you Like: At the end of the day, your domain should reflect you. Pick a domain you like and are proud of. It can reflect your interests, sports you play, or your hobby. Or it could just be your name. The “right” domain for you is the one you’re comfortable with.